Formula 77

Where Value and Quality Meet! The Formula 77 line was designed to meet today’s changing and turbulent economy- without compromising the quality of raw materials. Formula 77 line consists of the industry’s most demanded products including Clearcoats, Aerosol Primers and the popular Flat-Black.

axiom HC 7000 clear

Flat Black | FB-100 2.1 VOC

Formula 77 includes urethane primers and clears designed to meet all current 2.1 VOC legislation as well as the national rule 3.5 VOC. This product range is great for spot repair and overall vehicle refinishing.

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  • Value Priced
  • Jet black
Product Description Product Code

Flat Black (gal.)

FB-100

axiom HC 7000 clear

Medium Hardener | PH-100 2.1 VOC

Formula 77 includes urethane primers and clears designed to meet all current 2.1 VOC legislation as well as the national rule 3.5 VOC. This product range is great for spot repair and overall vehicle refinishing.

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  • Value Priced
  • Jet black
Product Description Product Code

Medium Hardener (qt.)

PH-100

2-in-1 Aerosol Primer Gray

Formula 77 2-in-1 Aerosol Primer is a specialty coating designed for easy and convenient priming of metal and plastic parts. Helps seal out moisture and prevent rust, while providing a smooth base for top coat applications on metal substrates. Outstanding flexibility and adhesion properties that enable it to be applied to flexible ridged parts. Extremely fast drying, provides superior fill and build. Compatible with virtually all automotive paints and coatings.

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  • Poweful, pressurized spray gun
  • Clog-free with a Spray-Gun finish
  • High build
  • Easy to sand
Product Description Product Code

2-in-1 Aerosol Primer Gray (20 oz.)

DT-716

axiom HC 7000 clear

Fill-In Can DT-200

Fromula 77 Aerosol primers are designed as specialty coatings for easy and convenient priming of metal or plastic parts. AlsaRefinish Aerosol primers are designed to seal out moisture and prevent rust, while providing a smooth base for top coat applications.

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  • Contains universal solvent blend
  • Works with most solvent based paints
  • Spray gun finish
  • Clog free


Product Description Product Code

Fill-In Can (15oz.)

DT-200

axiom HC 7000 clear

Paint Remover | PR-1000

Formula 77 paint remover.

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  • Value Priced
  • Easy to Use
  • Lifetime Warranty
Product Description Product Code

Paint Remover

PR-1000

axiom HC 7000 clear

Guide Coat | GC-100 2.1 VOC

The Fanspray valve requires 50% less finger pressure, allows greater coverage with less overspray, manipulates like a professional spray gun.

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  • Value Priced
  • Matte finish
  • Spray like a gun
  • Black color
  • Low voc
Product Description Product Code

Guide Coat

GC-100

axiom HC 7000 clear

Speed Prime | SP-100 2.1 VOC

The Fanspray valve requires 50% less finger pressure, allows greater coverage with less overspray, manipulates like a professional spray gun.

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  • Value Priced
  • Matte finish
  • Spray like a gun
  • Black color
  • Low voc
Product Description Product Code

Speed Prime

SP-100

axiom HC 7000 clear

new formula 77Zero VOC Acetone | DT-3000

Zero VOC Acetone.

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  • Value Priced
  • Zero VOC
  • Gallon
Product Description Product Code

Zero VOC Acetone 1Gallon & 5 Gallon)

DT-3000

Production Clear

Formula 77 product range is great for spot repair and overall vehicle refinishing. We offer a universal hardener that works equally well on primers and clearcoats. Compare Formula 77 to your favorite brand and you'll find top quality at a fraction of the cost.

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  • Value-priced
  • Low VOC options
  • ALSA coating technologies, the world leader in coating innovations
  • Complete line introducing primers and clears
  • Production / Repair industry
  • Collision centers requiring value-priced materials
  • Economical refinishes & repairs
Product Description Product Code

Production Clear 2.1 VOC (gal.) w/ Hardener (qt.) KIT

PC-100

axiom HC 7000 clear

new formula 77Euro Clear 2.1 VOC

Formula 77 includes urethane primers and clears designed to meet all current 2.1 VOC legislation as well as the national rule 3.5 VOC. This product range is great for spot repair and overall vehicle refinishing.

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  • Value Priced
  • High gloss
  • 3 hardeners easy sand & buff
  • 2.1 voc



Product Description Product Code

Euro Clear 2.1 Voc (gal.)

EC-100

axiom HC 7000 clear

Zero VOC-Binder

Formula 77 includes urethane primers and clears designed to meet all current 2.1 VOC legislation as well as the national rule 3.5 VOC and on this Binder, Zero VOC.

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  • Value Priced
  • Zero VOC



Product Description Product Code

Zero VOC-BInder (gal.)

VB-1000

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